Not sure if you've been following the Prop 23 debate out in California, but it's a ballot initiative to repeal the state's landmark global warming law until the unemployment level is below 5.5%. 

Since the initiative got on the ballot, pundits have been tripping over themselves to see where political leaders, the public, and candidates for office stand on the proposition. 

Of course, they're missing the key thing, which is that the basis of the prop itself is flawed as it frames the argument as job vs. the environment. This is the key frame that the polluting industry has worked to get into the public consciousness for decades. 

So, whether the prop goes through or gets voted down, the battle was lost for us the day it qualified for the ballot, as it forces people to make a choice between jobs and the environment, which isn't the choice. 

There is an acre of evidence that switching to a green, clean-energy based economy would be a job creator, not destroyer, but that's the reality the oil industry doesn't want you to know about. 

The bottom line is that we need to be doing a better job on messaging, or we'll keep fighting the wrong battles.