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Environmental Action

November 27, 2006

David Hermance and Hybrid Cars in America
Posted by Wes at 09:25 AM

Can you digg it?

First of all, thank you to Dan and the rest of the Environmental Action team for inviting me to blog here while Dan is on vacation. I hope you all enjoy my posts as much as Dan's.

As you've probably seen or heard already, the "father of the hybrid car," David Hermance, died in a plane crash on Saturday. The condolences of the entire Environmental Action team go out to his friends and family. Dave was the Executive Engineer for Advanced Technology Vehicles for Toyota, and oversaw the development and launch of the Prius.

But let's talk about David's legacy, and what hybrid cars are doing for our country (besides reducing pollution and using less gas).

In an interview with Alan Alda (yes, that Alan Alda) for the PBS program "Scientific American Frontiers" in 2004, David Hermance was asked, "If [the Prius] is so good, why don't you just say to them, here's the car for you, and this is the one you're going to get because this gets the best mileage, it performs just like the car you've been driving, only this is better. Costs about the same and so now that's the car that you can buy. Why offer them others that are not as good?"

Dave's response shows just how far we've come since 2004: "Well, in the US, sad to say, folks don't largely value fuel economy. Most of the population of the US is not convinced that global warming is real or that cars have anything to do with it."

You can read the rest of this transcript here, if you're interested.

Since this interview, sales of hybrid cars in the US (lead by the Prius) have skyrocketed (Jan. 2006 report, Top Ten Hybrids of 2006), and global warming has taken center stage as the environmental issue facing our country and our world in the minds of a growing number of Americans.

This sea change shows no sign of slowing, and it is the result of countless hours of work by scientists, activists like you and me, and even an ex-Vice President to spread the word about global warming and the dangers it poses to our planet.

The fact that hybrid cars were introduced and marketed as green alternatives over six years ago is also an important reason why global warming, energy independence, and fuel efficiency loom larger on the radar screens of many Americans today. Dave's legacy is one not only of technological innovation, but also one of raising awareness of probably the biggest challenge to ever confront us as a species.

Thanks to innovators like David Hermance, we are in a better position today to stop global warming before we feel its worst effects. Dave understood that sometimes you have to introduce the change before the "market researchers" say we're ready for it. He didn't wait until global warming was making headlines to do something about it, and we need more leaders like him in both our government and energy and transportation industries. The time to create real change is now. Hybrid cars were the beginning, but we need to go much further.

Dave's sudden death is tragic. He was 59, and the engine in his small plane apparently just stopped running while he was flying off the coast of California. It is comforting, however, to know that he lived long enough to see the early success of his work.

Dave, we'll miss you, but we promise to pick up where you left off. Thanks.

Comments (29297)

May 16, 2006

Tiny Homes
Posted by at 10:23 AM

Can you digg it?

tiny home2.jpg

If you are one of those people that think "Small is Beautiful" it doesn't get much more beautiful than this. The tiny home movement is all about simplicity and efficiency.

Now my girlfriend and I have a home that by most American standards is small (1200 sq. ft) but this story confirms what we've often felt, which is that it sometimes feels palatial. Ok, maybe that's an exaggeration...but it does feel like plenty of space—when we aren't entertaining, it's more then we need. (Especially when compared to the 70 sq. ft tiny homes).

Obviously, the tiny home movement isn't going to make much of a dent in the housing market, but it's always nice to know that some people continue to live simple lives out of choice rather than necessity.


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