Having now surpassed $12,500 in funds raised in mostly small donations from individuals around the country and 118,000 views on YouTube, the hard-hitting ad - called “Genius” by Grist.org - will begin hitting the airwaves in key markets this weekend.
The campaign targets $10 billion in fossil fuel subsidies provided annually by Congress. Not a single fossil fuel subsidy was eliminated in the deal that was ultimately struck in the fiscal cliff negotiations; in fact, tens of millions of dollars in subsidies to coal and oil companies were extended, on top of the billions in ongoing subsidies that continue.
Meanwhile, the American Petroleum Institute presented their latest “State of American Energy” report on Tuesday, which pushes for less regulation, more oil and gas production, and continuing subsidies.
"The American Petroleum Institute, Exxon’s mouthpiece, laid out a vision that spells disaster for the climate and our future,” said Steve Kretzmann, Executive Director of Oil Change International. “It’s time to stop subsidizing an industry that is hell-bent on using our tax money to destroy the planet for future generations.”
The ad will air in Washington, DC, New York City and Denver in the initial round starting Friday, January 11th. Denver was included by the campaign to ensure the ad is seen by some of the same viewers who were subjected in late 2012 to ads from the American Petroleum Institute defending the subsidies the “Exxon Hates Your Children” ad is targeting.
“The fact remains that Exxon and its counterparts in the fossil fuel industry are spending every day imperiling our futures just so they can make a profit,” said John Sellers, Executive Director of The Other 98%. “And what’s more, they’re making their profits on the backs of American taxpayers. It’s time for that to end.”
“The climate isn’t waiting for us to act. Every day we subsidize this dirty industry is a day we are moving in the wrong direction and giving our kids a scarier future,” said Drew Hudson, Executive Director of Environmental Action.